People may buy a product, but they join a movement. Andrew James’ users are not one defined by age, race or social status. Instead, what unifies them is their shared goal for finding products that make them look and feel good.
They want to have a go-to, one-stop, trusted line for all their grooming needs—knowing that the product they are looking at will work. They don’t want to waste their time researching and comparing various products—just to ultimately still not find the option they were looking for.
Convenience and trust are key, but they also want to look good and feel good—about themselves and about using this product.
In a vertical saturated with indistinguishable products that all make claims they cannot keep, the Andrew James’ audience is the one that’s looking for something different. Each newsletter, we will highlight and educate our users. Lets begin!
The “You Gotta Check This New S**t” Man
This is the modern hunter and gatherer of the hot new thing.
Curious by nature and always keen to be one-step-ahead of all his friends, he buys things not just because they look good and presumably work well, but because they’re the fresh new product on the shelf.
This segment of the audience wants to be the ones to tell all their friends and their Instagram followers about new products and they’re not afraid to share their opinions—good or bad.
This audience gravitates towards anything that’s new, looks cool and will be good Instagram bait. While they don’t typically have brand loyalty, they’re great to have on the side of Andrew James to create word of mouth buzz for launch and ongoing social media support.
Andrew James Hair Co. is the one-stop-shop for men’s hair and grooming products. Crafted with experience, by real barbers, these products always keep their promise.
Clay "Vibes" Pomade
This month, we are highlight our Be Easy Matte Pomade, crafted from these ingredients: Beeswax, Carnauba Wax with a Green Apple Scent – provides an effortless look, while adding a thicker, fuller appearance to your hair— texturizes and molds hair into place to deliver a strong, flexible hold. Works well in any hair type, for example; straight or curly. Run a comb through your hair for a more finished look for a natural matte look with less definition.
Visit our SHOP and check out all our products for your grooming needs.