People may buy a product, but they join a movement. Andrew James’ users are not one defined by age, race or social status. Instead, what unifies them is their shared goal for finding products that make them look and feel good.
They want to have a go-to, one-stop, trusted line for all their grooming needs—knowing that the product they are looking at will work. They don’t want to waste their time researching and comparing various products—just to ultimately still not find the option they were looking for.
Convenience and trust are key, but they also want to look good and feel good—about themselves and about using this product.
In a vertical saturated with indistinguishable products that all make claims they cannot keep, the Andrew James’ audience is the one that’s looking for something different. Each newsletter, we will highlight and educate our users. Lets begin!
The “I Just Need Product” Man
Always on-the-go, this man does not have the time to invest in searching for hair/grooming products. He is just looking for reliable products that provide instant satisfaction—those he can use forever.
Convenience is key for this segment of the audience.
During the workweek, he is running from the gym to a breakfast meeting and from the airport to that presentation. He understands being presentable is a part of being successful and wants to look good without investing time and energy. He buys items based on ease of purchase.
This audience gravitates towards brands that they trust. They seek brands that understand they’re busy and do not bombard them with too much information, or fluff. They love subscription boxes and similar offerings that help streamline their day-to-day. The good news is once they are satisfied with a product; they will remain brand loyal and often become true brand ambassadors.
Andrew James Hair Co. is the one-stop-shop for men’s hair and grooming products. Crafted with experience, by real barbers, these products always keep their promise.
Be Easy Matte Pomade
This month, we are highlight our Be Easy Matte Pomade, crafted from these ingredients: Beeswax, Carnauba Wax and Papaya Coconut Scent – provides an effortless look, while adding a thicker, fuller appearance to your hair—giving it a touchable matte finish for that easy style. No comb needed; just your fingers. It’s non-sticky so you can adjust and add more throughout the day if desired.
Visit our SHOP and check out all our products for your grooming needs.